Rashanna Moss, CEO & Executive Visionary

Rashanna Moss leverages performance psychology, corporate expertise, and her entrepreneurial acumen to provide performance coaching to companies, individuals and athletes. With a holistic approach to mental conditioning, Rashanna integrates performance methodologies to address psychological constructs, overall wellness, and personal brand cultivation, to maximize personal and career development.

With over two decades dedicated to studying the psychology of performance, Rashanna's journey began as a competitive tennis player, where she underwent an intimate exploration of her own psyche. This led her to pursue a BS in Psychology and Kinesiology, followed by an MS in Sports Psychology from The Pennsylvania State University. During her academic tenure, she worked closely with athletes while concurrently researching brain alterations from sport concussions. Rashanna further honed her coaching skills by exclusively coaching developmental and pro athletes at IMG Academy.

Expanding her horizons, Rashanna transitioned into the corporate realm by joining Nike as a Perception Analyst in the NSRL (Nike Sports Research Lab), where she assessed the psychological perceptions of products. Seeking diverse experiences, she later served as a Program Manager in sales and sports marketing within Nike's collegiate sector.

After a successful five-year tenure, Rashanna ventured into entrepreneurship, founding and operating four Pure Barre studios in Austin and Houston. Over nearly a decade, she cultivated a thriving community and garnered accolades as a top performer. In 2019, Rashanna sold her studios, driven by her passion to return to helping others unlock their potential.

Throughout her career, Rashanna encountered and overcame numerous challenges, including layoffs, natural disasters, and business obstacles, which cultivated her resilience and perseverance.

Drawing from her personal experiences, she applies psychological and performance principles to navigate adversity and maximize performance. Rashanna's authentic empathy and understanding of human challenges empowers her to guide executives and employees through difficult times, channeling their obstacles into actionable strategies for growth.